What Reason Do You Have To Believe in Africa

Just like the Coca Cola brand started off their 129 year old journey with a single step of boldness the African continent can also hope to share n inspirational story bout their diversity and what makes them unique (image courtesy of www.isvolunteers.org)
Just like the Coca Cola brand started off their 129 year old journey with a single step of boldness the African continent can also hope to share an inspirational story about their diversity and what makes them unique (image courtesy of http://www.isvolunteers.org)

A journey of a thousand miles begins with a single step…These are the proverbial words of Confucius which bear great meaning in relation to the progress that Coca Cola has made since inception. From its humble beginning in Atlanta in 1886 Coca Cola has been able to reach a wider market spreading across all eight continents and establishing them as one of the renown beverage companies in the world till date. In the year 2012, Coca Cola started a campaign dubbed “A billion reasons to believe in Africa” which was primarily aimed at collecting a number of positive and inspirational stories from all over Africa and in turn provide an avenue to showcase and celebrate Africa’s unique stories. To make this a success, Coca Cola has over the years come up with a variety of programmes that have been able to facilitate this. Among the notable ones are Copa Coca Cola, a youth soccer tournament that was set up for the purpose of uniting over one million teens around the world while teaching them values such as team spirit, friendship and respect as they played football. The participants not only get to showcase their great athletic abilities but in turn learn the different cultural diversities through the various interaction opportunities presented in the course of the programme.

One of the various Copa Coca Cola logos designed worldwide (image courtesy of limsports.com)
One of the various Copa Coca Cola logos designed worldwide (image courtesy of limsports.com)

The Bloggers Association of Kenya also partnered with Coca Cola to organize a Bloggers Mentorship Programme where participants get to learn how to be better bloggers and how to use their blogs to make a lasting positive impact on people’s lives. The one-on-one interactive sessions between trainees and the facilitators has in turn built the self-esteem of the trainees while at the same time imparting them with hands-on skills on how to be an effecient blogger. Coke Studio, also an initiative of Coca Cola is a convergence of a number of African musicians, instrumentalists and song writers who team up and create new musical content from a mash up of previously existing songs. They not only entertain the target audience which is mainly the youth but they also promote some sense of African pride and unity through their partnerships. Numerous collaborations have also sprung up in the course of these meetings that Coca Cola has facilitated and this has led to boosting the African culture and the music industry at large.

Previously featured artists on Coke Studio (image courtesy of potentash.com)
Previously featured artists on Coke Studio (image courtesy of potentash.com)

The likes of Diamond from Tanzania and Iyanya from Nigeria are notably a few of the many artists featured in Coke Studio that have done multiple collaborations with various African artists since their undoubtedly first chance meeting at Coke Studio.

(Diamond and Iyanya, Nakupenda Official music video courtesy of YouTube)

As opposed to various music concerts that are generally competitive in nature, Coke Studio has stepped a notch higher and ensured that the concerts are purely about networking, uniting Africans and entertainment through music.

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| Showtime |

Posted by Vanessa Mdee on Saturday, June 13, 2015

(Vanessa Mdee from Tanzania and 2 Face Idibia from Nigeria in the making of Coke Studio Africa Season 3)
 

Through these and much more, Coca Cola has been able to make a great impact on the lives of many individuals not only as the number one beverage distributor in the world but by also having a lasting impression on the lives of the various people they have been able to reach out to. Were it not for Coca Cola then probably most if not all upcoming African artists would not have had a platform to present their talent to Africa and the rest of the world. Africa is a continent that boasts of a diverse culture and a characteristic great sense of optimism in everything we go through. We as Africans are always ready to take up incredible challenges as we are aware of the good that comes out of it. There are a billion reasons to believe in Africa ranging from our lifestyles, our sense of hospitality, our love for our families or even our hilarious dance moves…What is your reason to believe in Africa?

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