Since inception, the first two seasons of Coke Studio have been able to not only gain a huge following both on social media and other conventional forms of media but it has also been able to propel the participants to greater heights. The concerts organized by Coca-Cola in partnership with a wide range of African musicians have benefited the participants and have also directly worked as both regional and global Coca-Cola brand ambassadors. This therefore highlights that Coke Studio is not only about entertainment but also about networking.
With the incorporation of various musicians and instrumentalists, many collaborations have sprung up especially between East and West African countries like Tanzania and Nigeria where the likes of Diamond and Flavour came together and did Nana, a music video which received positive acclamation from all over the world with nearly 1.5 million views on YouTube alone since it was first released two weeks ago. Not only did Coke Studio make the collaborations possible but it also strengthened the relationship among the participating countries thus strengthening unity in the regional block.
Coke Studio has also lead to the rise of upcoming artists like Wangeci who apart from the Ligi Soo remix with King Kaka alias Rabbit would probably not have gotten much acclamation with resulting collaborations in such a short time.
Coke Studio has also presented opportunities for aspiring bloggers in Kenya to get hands on experience on how to create blogs and produce content for the entertainment industry. In conjunction with the Bloggers Association of Kenya (BAKE), Coca-Cola has provided a platform for the bloggers to interact with the artists and create content online through a periodical bloggers mentorship programme. Some of these trainees are lucky enough to meet and exchange ideas with the African artists as well as share a well deserved Kodak moment.
Nigerian song writer and award winning singer, 2Face Idibia was in Nairobi for the Live Recording of Coke Studio Season 3. I was privileged to spend the whole day with them.
Special shout outs to: @budha blaze Anyiko Owoko for making this happen.
More photos on Juiced Today
— at Film Studios Kenya.
Coke Studio has undoubtedly been able to impact people’s lives in different ways in a short period of time and it surely has a lot in store to its target audience. The success stories attributed to Coke Studio are inspiring with a close relation to being linked to bringing happiness and spreading the love as they concerned parties soar to the top of their desired career opportunities or venture in what they are passionate about.